This is a retrospective and ideas article on how we could understand customers better.
In the previous article, we looked at the possible ways to reach our customers at a personalized level with news on product launches and improvements. We realized that while at it, we also needed a customer communication checklist to streamline the process.
In this article, we will use a retrospective lens to look at other available solutions that would have helped increase our understanding of customer behavior and hence boost the customer experience. If you’ve missed the earlier parts - here is the introductory article.
You can read the entire article on my SubStack here.